Design Director & Creative Lead

Atul Kumar
Singh

Crafting visual experiences that resonate — across brand, product, motion and beyond.

UI / Product Design Branding & Identity Motion Graphics 3D Animation Illustration
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About Me

A Decade of Design
Excellence

10+
Years Experience
50+
Projects Delivered
15+
Global Clients
5
Design Disciplines

I am a multidisciplinary creative professional with over a decade of experience shaping visual identities, products and experiences for some of India's most iconic brands and global organisations.

My work spans the full design spectrum — from pixel-perfect UI systems and product interfaces, to kinetic motion graphics and immersive 3D worlds. I bring strategic thinking to every brief, ensuring that aesthetics serve purpose.

Having worked with brands like Airtel, ZEE, Red Chillies VFX, Arsenal FC, and Jaguar, I understand what it takes to communicate powerfully across every touchpoint — digital, broadcast and beyond.

Work With Me
What I Do

Four Disciplines,
One Vision

01 ◻

UI / Product Design

End-to-end product design from research and wireframes to polished design systems. I create interfaces that are intuitive, elegant and built to scale — for mobile, web and beyond.

Figma Adobe XD Sketch InVision Principle Zeplin
02 ◈

Branding & Illustration

Crafting visual identities that stand the test of time. From logo design and brand guidelines to editorial illustration — I build systems that tell a brand's story with clarity and character.

Illustrator Photoshop InDesign Procreate CorelDraw
03 ◎

Motion Graphics

Bringing ideas to life through time and movement. From broadcast motion packages and title sequences to social media content and animated brand stories — motion is my second language.

After Effects Premiere Pro DaVinci Resolve Motion Lottie
04 ◇

3D & Animation

Creating depth, realism and spectacle through three-dimensional design. Product visualisation, architectural renders, character animation and VFX integration — I bridge the gap between imagination and reality.

Cinema 4D Blender Maya Houdini Redshift Octane
Selected Work

Projects That
Define Me

Ambient Weather SaaS
UI / Product Design Ambient Weather — SaaS Dashboard
Artizan Coffee Brand Identity
Brand Identity Artizan Coffee — Brand Design
Jaquar Lighting Motion
▶
Motion Graphics Jaquar Lighting — Motion Promo
3D Abstract Design
3D Design Abstract — 3D Composition
Landing Page Design
Illustration & Graphics Landing Page Design
Airtel IPL Motion
▶
Motion Graphics Airtel — IPL 4K Star Sports
Ambient Weather UI
UI / Product Design Weather SaaS — Screen Detail
3D Abstract 2
3D Design Abstract — 3D Study II
Jaquar Social Media
Social Media Design Jaquar — Social Campaign

Explore the complete body of work on Behance

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Trusted By

Brands I've
Shaped

A decade of collaborations with industry leaders across entertainment, telecom, education, lifestyle and global sports.

ZEE Entertainment
Red Chillies VFX
Airtel
Arsenal FC
Jaguar
Urban Company
Drishyam VFX
ExtraMarks
Airtel Foundation
Digital Apple
Crescent Communication
ZEE Entertainment
Red Chillies VFX
Airtel
Arsenal FC
Jaguar
Urban Company
Drishyam VFX
ExtraMarks
Airtel Foundation
Digital Apple
Crescent Communication
ZEE Entertainment
Broadcast & Media
Red Chillies VFX
Film & VFX
Drishyam VFX
Visual Effects
Airtel
Telecom
Airtel Foundation
Social Impact
ExtraMarks
EdTech
Arsenal FC
Global Sports
Urban Company
Consumer Tech
Jaguar
Luxury Automotive
Digital Apple
Digital Agency
Crescent Communication
Advertising & PR
How I Work

My Creative
Process

01
Discover

Deep dive into your brand, audience and objectives. I ask the right questions before I touch a single pixel.

02
Concept

Generating creative directions grounded in strategy. Multiple concepts, each with clear rationale and intent.

03
Craft

Meticulous execution where every detail matters — typography, colour, motion, and spacing all in harmony.

04
Deliver

Handover that's thorough — whether dev-ready specs, motion exports, or a complete brand kit.

Get In Touch

Let's Create
Something Great

Whether you have a brand to build, a product to design, or a story to tell through motion — I'd love to hear about it.

atulsinghvfx@gmail.com